The fanbased formula

We decode your favorite hit shows and movies so you can build raving email fans for your supplement brand.
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Latest posts

Show Reference

Jan 10, 2026

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5 min read

One character can't defeat Vecna

Neither can one email tactic. Here's why.

Geb Vence

Movie Reference

Jan 1, 2026

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7 min read

Avatar 3 made this mistake. So did your emails.

The storytelling trap that kills engagement.

Geb Vence

Show Reference

Pennywise feeds on fear. So does this email structure.

Dec 27, 2025

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6 min read

Pennywise feeds on fear. So does this email structure.

The Three-Act Structure that turns anxiety into action.

Geb Vence

Movie Reference

Dec 20, 2025

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8 min read

Your Christmas gift quest starts here

TSAS stole Shrek's "journey to the castle" formula

Geb Vence

Movie Reference

Combining opposites creates explosive energy

Dec 13, 2025

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6 min read

Combining opposites creates explosive energy

Fox + Rabbit = caffeine + beta-alanine psychology

Geb Vence

Show Reference

This 65 million-viewer Netflix series teaches the one of the best psychology lessons

Dec 6, 2025

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8 min read

This 65 million-viewer Netflix series teaches the one of the best psychology lessons

I went back to study what made Money Heist so addictive (you can steal these tactics)

Geb Vence

Show Reference

How The Bear Uses "Broken System Psychology" to Build Million-Dollar Teams (And You Can Too)

Nov 29, 2025

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7 min read

How The Bear Uses "Broken System Psychology" to Build Million-Dollar Teams (And You Can Too)

Why Carmy didn't fire anyone and how his 'dysfunction-first' approach created psychological loyalty

Geb Vence

Why 266 million people can't stop thinking about this

Nov 22, 2025

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6 min read

Why 266 million people can't stop thinking about this

The deceptive storytelling technique that makes Weapons unique.

Geb Vence

Movie Reference

What Wicked for Good teaches about contrarian POV for supplement brands

Nov 21, 2025

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8 min read

What Wicked for Good teaches about contrarian POV for supplement brands

These email techniques will Defy Gravity to your res

Geb Vence

Movie Reference

This animated movie just crushed BTS and BLACKPINK

Nov 15, 2025

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7 min read

This animated movie just crushed BTS and BLACKPINK

6 shoulder-shrugging psychological triggers you need to know

Geb Vence

Movie Reference

Spent 4 Hours Analyzing 28 Years Later Because of This

Nov 8, 2025

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7 min read

Spent 4 Hours Analyzing 28 Years Later Because of This

What I discovered about human psychology will change your emails...

Geb Vence

Movie Reference

I just left the cinema 5 hours ago (Predator Badlands world-building is genius)

Nov 7, 2025

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10 min read

I just left the cinema 5 hours ago (Predator Badlands world-building is genius)

From razor grass to armor-plated bison, Genna's ecosystem plants curiosity breadcrumbs. Here's how to steal it.

Geb Vence