The fanbased formula

We decode your favorite hit shows and movies so you can build raving email fans for your supplement brand.
(New breakdown every Sunday 12AM PHT!)

100% Free. Unsubscribe anytime.

Latest posts

Show Reference

Arisu’s bloody sacrifice and your dying open rates

Jan 27, 2026

•

3 min read

Arisu’s bloody sacrifice and your dying open rates

Stop emailing ghosts before Gmail kills your brand.

Geb Vence

The Peter Quill-headache that's ruining your sales

Jan 26, 2026

•

3 min read

The Peter Quill-headache that's ruining your sales

Here are unchecked emotions killing your Klaviyo revenue today.

Geb Vence

Show Reference

Jan 24, 2026

•

3 min read

Why miners cheered for the False King

The "hero" hiding in your unengaged email list.

Geb Vence

Movie Reference

Jan 17, 2026

•

10 min read

Average Joe's beat the pros

Your emails can too with this 2004 classic

Geb Vence

Show Reference

Jan 10, 2026

•

5 min read

One character can't defeat Vecna

Neither can one email tactic. Here's why.

Geb Vence

Movie Reference

Jan 1, 2026

•

7 min read

Avatar 3 made this mistake. So did your emails.

The storytelling trap that kills engagement.

Geb Vence

Show Reference

Pennywise feeds on fear. So does this email structure.

Dec 27, 2025

•

6 min read

Pennywise feeds on fear. So does this email structure.

The Three-Act Structure that turns anxiety into action.

Geb Vence

Movie Reference

Dec 20, 2025

•

8 min read

Your Christmas gift quest starts here

TSAS stole Shrek's "journey to the castle" formula

Geb Vence

Movie Reference

Combining opposites creates explosive energy

Dec 13, 2025

•

6 min read

Combining opposites creates explosive energy

Fox + Rabbit = caffeine + beta-alanine psychology

Geb Vence

Show Reference

This 65 million-viewer Netflix series teaches the one of the best psychology lessons

Dec 6, 2025

•

8 min read

This 65 million-viewer Netflix series teaches the one of the best psychology lessons

I went back to study what made Money Heist so addictive (you can steal these tactics)

Geb Vence

Show Reference

How The Bear Uses "Broken System Psychology" to Build Million-Dollar Teams (And You Can Too)

Nov 29, 2025

•

7 min read

How The Bear Uses "Broken System Psychology" to Build Million-Dollar Teams (And You Can Too)

Why Carmy didn't fire anyone and how his 'dysfunction-first' approach created psychological loyalty

Geb Vence

Why 266 million people can't stop thinking about this

Nov 22, 2025

•

6 min read

Why 266 million people can't stop thinking about this

The deceptive storytelling technique that makes Weapons unique.

Geb Vence