I wasn't expecting a Disney movie to teach me how supplement brands should write emails.

November 26, opening night. My wife, daughter, and I settle in for Zootopia 2. What I watched was a masterclass in combination psychology disguised as a buddy-cop movie.

The whole plot: a by-the-book rabbit cop and sarcastic fox con artist who shouldn't work together. Natural enemies. Opposite personalities. But when they stop fighting their differences? Unstoppable.

Two days later, C4 Energy restock email hits my inbox. Same exact psychology. Not the cute animal version. The supplement version.

By the end of this breakdown, you'll see exactly how C4 used Zootopia 2's formula, why it beats discount emails, and how to steal it for your Klaviyo campaigns.

Netflix spent $17 billion figuring out how to hijack your brain. Disney mastered turning casual viewers into obsessed fans.

Meanwhile, most ecommerce brands send boring cart reminders and generic 20% off emails.

The FANBASED Formula takes the psychology Hollywood uses to keep you binge-watching and applies it to your Klaviyo campaigns. Same brain. Same triggers. Better conversions.

With that being said, onward to our movie of the week!

Judy and Nick, official partners for one week. Total disaster.

Judy's reckless. Nick's closed off. They destroy a statue, get threatened with separation.

Partnership therapy: their problem isn't being different. It's not leveraging their differences.

Judy's optimism without Nick's street smarts? Trouble. Nick's cynicism without Judy's hope? Stuck. Combined? They expose the city's biggest conspiracy.

The Lynxleys erased reptiles from history for 100 years. Judy and Nick prove Gary the pit viper's great-grandmother invented the climate system (Lynxleys stole credit).

Judy learns she doesn't need to prove herself alone. Nick learns to trust. Together, they achieve what neither could solo.

The psychology: Disney makes you FEEL why combining opposites creates exponential results. Not partnership as concept. Partnership as proof that 1+1=10.

The Formula: BAB (Before-After-Bridge)

Zootopia 2:
Before - Struggling, clashing, about to separate
After - Synchronized team, impossible case solved
Bridge - Therapy, undercover work, forced reliance

C4's Email:
Before - "The wait is over!" (you've been waiting, missing out)
After - "UNLOCK EXPLOSIVE ENERGY" (peak performance access)
Bridge - "150mg caffeine and carbonation" (the mechanism)

The Key: Both make you FEEL transformation, not just state it.

Here’s the actual email…

Email Quick Facts:

Subject: "RESTOCK ALERT - C4 ENERGY RTD"
Hook Type: Urgency + Scarcity

Why This Works: Same trigger as when Chief Bogo threatens to separate Judy and Nick. Fear of missing out. Not "20% off." Just "this thing you want is BACK."

How This Mirrors the Movie:

Opening (BEFORE): "The wait is over!" You've been without something. Like Judy and Nick struggling without fully trusting each other. Loss aversion activated.

Middle (BRIDGE):

"💥 Explosive Energy: 150mg caffeine and carbonation"

"💪 On-the-Go Convenience"

"🚫 Zero Sugar, Great Taste"

Judy brings optimism. Nick brings street smarts. Separately, they fail. Together, they unlock impossible results. The email does the same: caffeine + carbonation. Energy + focus. The combination is the bridge.

Closing (AFTER): "Secure yours now before it's gone again!"

You having access before it disappears. Urgency + social proof of demand (sold out before = others wanted it).

Bottom Line: C4 made you feel the problem (the wait), showed the solution mechanism (ingredient combo), created urgency around transformation. This beats "you left items in your cart" emails.

Generic Email: "Your favorite pre-workout is back! Click here to order."

This Email: "The wait is over. C4 RTD is back. Explosive energy from 150mg caffeine PLUS carbonation. Grab yours before it's gone again."

The difference? Generic announces availability. C4 creates narrative: you've been waiting (problem), here's the powerful combination (solution), act now (urgency).

Use This Formula For:

✓ Product restock campaigns
✓ Launches emphasizing ingredient synergy
✓ Back-in-stock flows without discounting
✓ Limited drops with real scarcity
✓ Supplement/beauty brands where combination = value

Why It Works: "Better together" is hardwired. Two ingredients in combination? More valuable than one alone.

Next time you write a restock or product launch email, use BAB. Start with the problem (they've been waiting, missing out). Show the mechanism (what makes your product work, especially combinations). End with real urgency (limited quantity, high demand).

Test this against your "it's back in stock" template. The combination framework will beat the generic version.

Where to Watch: Zootopia 2 (in theaters now, Disney+ early 2026)

Focus On: Partnership therapy scene where Judy and Nick realize differences are their strength. Final chase where they perfectly synchronize opposite skills.

What to Notice: How Disney makes you FEEL the transformation, not just see it.

Reply with your current binge obsession.

Lights, camera, conversions,

Geb Vence
See you next week.

Want these movie formulas built into your Klaviyo account?

I run Email Rev Lab, an email marketing agency for ecommerce brands. We turn one-time buyers into repeat customers without burning margins on discounts.

What We Specialize In:

✓ Repeat Purchase Sequences that increase customer LTV
✓ Abandoned Cart Recovery (75% conversion rate)
✓ Product Launch Campaigns without discount dependency
✓ Win-Back Campaigns (13-28% hidden revenue)
✓ Newsletter Flows that keep subscribers engaged

BOOK YOUR FREE KLAVIYO AUDIT →

30-Minute Call Includes:
✅ Email Audit
✅ Revenue Leak Analysis
✅ 90-Day Strategy
✅ Formula Fit for your brand

P.S. I only work with 3 clients per month for full immersion.