Hey what's up!
So I'm standing there at 3:47 AM, staring at my laptop screen in disbelief...
My Australian client's revenue just doubled overnight.
Not because of better copy.
Not because of a new funnel.
But because I shifted their send time from 6 AM to 4 PM their local time.
Here's what I learned: CHRONOBIOLOGY BEATS CREATIVITY.
Your subscribers have biological rhythms that control when they're most likely to buy.
Morning emails catch people in "task mode" - they're rushing, distracted, deleting.
Afternoon emails hit during "decision mode" - they're relaxed, contemplative, ready to invest.
Recent email marketing research shows afternoon sends (3-7 PM) consistently outperform morning sends across multiple studies.
MailerLite's analysis of over 1.73 million campaigns found peak engagement happens during this afternoon window.
Here's what you should do today: Check your last 10 email campaigns.
Look at send times vs. revenue per email.
Find your golden hour and lock it in.
That's it for today.
See you again tomorrow,
Geb Vence
P.S. If this helps your emails convert better, let's explore how we can further enhance your email marketing systems here.