The air in the Zewan Gan tunnels is thick with the copper stench of blood and the rot of the Demon Blight.
In Sentenced to be a Hero Episode 3, Xylo and his unit of "Penal Heroes" are treated like filth. They are criminals in shackles, sent to do the dirty work while the Holy Knights stay clean.
But when the monster hits, the "good guys" run away.
Norgalle, the False King, stands in the muck and rallies the terrified miners. He proves that a "criminal" in the right place is worth more than a saint in the wrong one. The miners realize their survival depends on the very people they used to ignore.
Most supplement brands treat their "unengaged" list like those criminals.
You have a massive segment of people who haven't opened an email in 90 days. You think they are dead weight. You stop sending to them. But that is your bottleneck.
I’m sending these daily emails now because I’ve realized that simple blocks like this can be solved in 24 hours with the right info.
Here is exactly how to fix this in Klaviyo today:
Create the "Hero" Logic: Use a Conditional Split in your flow (as shown below) to separate the "valuable" unengaged from the rest.
The Filter: Set the split to "Properties about someone > Segment Membership." Choose your 90-day unengaged segment.
The High-Value Branch: Add a second condition where "What someone has done > Placed Order > is at least 2."
The Hero Treatment: For those who land in the "Yes" path, stop the generic sales graphics. Send a plain-text email asking about their fitness journey.
By using this Conditional Split, you aren't just blasting a dead list. You are cherry-picking the "Heroes" who have already given you money but are currently being ignored by your standard automation.
In that "Yes" branch, your goal is a reply, not a click. Replies tell Gmail and Outlook that you are a "Hero" sender, not a spammer. This clears the tunnel for all your other emails to land in the primary inbox.
I want to find more of these hidden heroes in your account. I’m running a battle-tested Klaviyo Audit to spot exactly where you are leaving money on the table.
Book your free Klaviyo audit call and let's clear the tunnel.
Geb Vence
P.S. Want help applying storytelling to your supplement emails? I run Email Rev Lab. We’ve generated $334k+ for brands by building systems that feel like conversations, not ads. I only work with 3 brands per month.
