Hey what's up!
Today, I want to share something that changed how I write emails forever.
Last night I watched Bobby Lee on YouTube Shorts.
Funny guy, good energy, but I barely cracked a smile.
Because here's the thing.
Bobby's casting a wide net, hoping someone finds him hilarious on their phone.
Then I thought about Michael McIntyre's stand-up shows.
Everyone who paid to sit there chose to be there.
They're already invested.
Same comedy skills.
Completely different audience dynamic.
Bobby's performing for random scrollers.
Michael's talking to people who chose to be there.
Your website copy?
That's YouTube shorts - performing for random scrollers.
Your email list?
Those are paid theater seats - people who chose to hear from you.
Psychologists call this the "endowment effect."
Once people invest (even just their email)… they value the relationship more.
So here's what you should do today.
Write your next email like you're texting a friend who asked for advice.
Skip the sales-y language.
Drop the formal tone.
Just help them solve one specific problem.
Your email subscribers chose to be in your audience.
They're not random scrollers.
Write to them like Michael performs… confident they want to be there.
That's it for today.
See you again tomorrow,
Geb
P.S If this helps your emails convert better, let me know