I was sitting on the couch with my family rewatching Avengers: Infinity War.
The team has Thanos pinned down. Mantis is dulling his mind. Iron Man is seconds away from sliding that gold gauntlet off.
Then Peter Quill loses his cool. He hears about Gamora and starts punching the Mad Titan in the face.
He broke the plan because he couldn't control his emotions. That one outburst cost them half the universe.
Most supplement founders do the same thing with their email lists.
You get "emotional" and blast your whole list with the same 20% off coupon because you had a slow Tuesday.
You aren't looking at the data. You are just swinging your fists and hoping for a hit.
This ruins your deliverability and trains your best customers to only buy when things are cheap.
Stop the "Batch and Blast" emotional outbursts. You need a surgical strike based on how people actually feel about your brand.
Here is how you fix your Klaviyo segments today:
Create a "High Intent, Low Discount" segment.
Set the definition to: Placed Order zero times in the last 30 days AND Active on Site at least 3 times in the last 14 days.
Send these people a "Science-Heavy" educational email with zero discount.
They are curious but not sold on the "why" yet.
I write these daily because simple bottlenecks can be solved in one day with the right information.
If you want to stop guessing and start winning, you need a fresh set of eyes on your account.
I’ll find exactly where your "Peter Quill" moments are happening.
Geb Vence
P.S. Want help applying storytelling to your supplement emails? I run Email Rev Lab. We’ve generated $334k+ for brands by building systems that feel like conversations, not ads. I only work with 3 brands per month.
