Hey what's up!
Today I want to share something that happened at a "free" ecommerce event.
Walked into what I thought was dropshipping training.
Turned out to be MLM 2.0 in disguise.
But here's the crazy part.
Their approach was brilliant.
They used what psychologists call the "foot-in-the-door" technique.
Start with tiny commitment.
Build to bigger ones.
Free event → Constantly saying YES to their presentation → $700 offer.
Each step felt logical.
Amazon does this exact thing.
Free shipping trial → Prime membership → Buy everything there.
Your email sequences should work the same way.
Don't pitch your $5,000 coaching program in email #1.
Start with something small.
Free PDF → $27 course → High-ticket offer.
Each email builds trust and commitment.
Here's what you should do today:
Map out your customer journey in 3 steps.
What's your free foot-in-the-door offer?
What's your small paid commitment?
What's your main product?
Even MLM guys understand this psychology.
You should too.
That's it for today.
See you again tomorrow,
Geb Vence
The Fanbased Formula
P.S If this helps your emails convert better, let's see how we can improve your email marketing systems even more here.