Kyuma stands naked in the middle of a shipping container yard. It is a game of Osmosis in Alice in Borderland Season 2.
Arisu and his friends are bleeding points. They realize the only way to win is a brutal sacrifice. One player has to give up their life force to tip the scales.
In this world, if you hesitate to cut what is holding you back, you die.
Supplement founders make this mistake every single morning. You think sending an email to 50,000 people is "growth."
It is actually slow-motion suicide for your sender reputation.
If 40,000 of those people have not opened an email in six months, Gmail sees you as a nuisance. They start shoving your best offers into the Spam folder where they go to die.
You have to sacrifice the "big list" ego to win the deliverability game. Simple bottlenecks like this can be solved in one day with the right information.
Here is exactly how to trim the fat in Klaviyo right now:
Create a "Sunset Unengaged" Segment. Set the criteria to: Someone has received at least 10 emails AND has not opened or clicked an email in the last 60 days.
Create a Flow. Set the trigger as "When someone joins the Sunset Segment."
Send One "Breakup" Email. Ask them if they still want to hear from you. If they do not click, the flow automatically tags them as "Unengaged."
The Sacrifice. Exclude that "Unengaged" tag from every single campaign you send from now on.
Your open rates will jump. Your revenue per recipient will skyrocket.
I see these silent killers every time I look under the hood of a supplement brand. Most founders are just one technical tweak away from an extra $10k a month.
I am offering a free Klaviyo Audit to find these leaks for you. We look at your segments, your flows, and your deliverability health.
Geb Vence
P.S. Want help applying storytelling to your supplement emails? I run Email Rev Lab. We’ve generated $334k+ for brands by building systems that feel like conversations, not ads. I only work with 3 brands per month.
